Videos: Design Standard for the Federal Identity Program

• Videos 25 seconds and longer

  • In this section

    • Option 1: Voice-over and static or animated Canada wordmark
    • Option 2: Corporate signature and static or animated Canada wordmark
    • Option 3: Verbal or written reference to department and static or animated Canada wordmark
    • Option 4: Stacked corporate signature and static Canada wordmark
    • Option 5: Educational or instructional videos

  Option 1: Voice-over and static or animated Canada wordmark

  The Government of Canada is identified by voice-over “A message from the Government of Canada,” during the display of the wordmark.

  The Canada wordmark is:

  • the last image in the video
  • centred and covers approximately 60% of the screen width
  • displayed on the screen for at least:
    • 2.5 seconds
      or
    • 4 seconds when the musical signature follows the voice-over

  Including the musical signature during display of the wordmark is optional.

  Option 2: Corporate signature and static or animated Canada wordmark

  The corporate signature is:

  • displayed in the frame immediately before the wordmark
  • centred
  • displayed on the screen for at least 1.5 seconds

  The Canada wordmark is:

  • the last image in the video
  • centred and covers approximately 60% of the screen width
  • displayed on the screen for at least 2.5 seconds

  Including the musical signature during display of the wordmark is optional.

  Option 3: Verbal or written reference to department and static or animated Canada wordmark

  The Government of Canada or the department is mentioned during the video.

  The Canada wordmark is:

  • the last image in the video
  • centred and covers approximately 60% of the screen width
  • displayed on the screen for at least 2.5 seconds

  Including the musical signature during the display of the wordmark is optional.

  Option 4: Stacked corporate signature and static Canada wordmark

  The corporate signature is displayed above the wordmark in the last frame.

  The wordmark covers approximately 45% of the screen width.

  The signature must not exceed 90% of the screen width. The signature may be reduced, but the following requirements must be met:

  • For flag signatures, the width of the flag symbol in the signature must not be smaller than the width of the flag symbol in the wordmark (see Figure 1)
  • For arms signatures, the width of the arms symbol must not be smaller than the width of the flag symbol in the wordmark (see Figure 2)

  The distance between the signature and the wordmark must be at least equal to the width of the flag symbol in the wordmark.

  The signature and the wordmark must be centred as one entity in the last frame.

  Figure 1. Example of a stacked flag signature and Canada wordmark

  

  Figure 2. Example of a stacked arms signature and Canada wordmark

  

  Option 5: Educational or instructional videos

  Educational or instructional videos can use options 1 to 4 or can apply the following approach.

  The corporate signature and static Canada wordmark:

  • appear at the beginning of the video
  • are aligned using one of the 4 options outlined under Positioning of Canada wordmark and corporate signatures
• 16- to 24-second videos

  • In this section

    • Option 1: Voice-over and static or animated Canada wordmark
    • Option 2: Corporate signature and static or animated Canada wordmark
    • Option 3: Verbal or written reference to department and static or animated Canada wordmark
    • Option 4: Stacked corporate signature and static Canada wordmark

  Option 1: Voice-over and static or animated Canada wordmark

  The Government of Canada is identified by voice-over “A message from the Government of Canada,” during the display of the wordmark.

  The Canada wordmark is:

  • the last image in the video
  • centred and covers approximately 60% of the screen width
  • displayed on the screen for at least:
    • 2.5 seconds
      or
    • 4 seconds when the musical signature follows the voice-over

  Including the musical signature during the display of the wordmark is optional.

  Option 2: Corporate signature and static or animated Canada wordmark

  The corporate signature is:

  • displayed in the frame immediately before the wordmark
  • centred
  • displayed on the screen for at least 1 second

  The Canada wordmark is:

  • the last image in the video
  • centred and covers approximately 60% of the screen width
  • displayed on the screen for at least 1.5 seconds if using the static wordmark, and 2.5 seconds if using the animated wordmark

  Including the musical signature during the display of the wordmark is optional.

  Option 3: Verbal or written reference to department and static or animated Canada wordmark

  The Government of Canada or the department is mentioned during the video.

  The Canada wordmark is:

  • the last image in the video
  • centred and covers approximately 60% of the screen width
  • displayed on the screen for at least 2.5 seconds

  Including the musical signature during the display of the wordmark is optional.

  Option 4: Stacked corporate signature and static Canada wordmark

  The corporate signature is displayed above the wordmark in the last frame.

  The wordmark covers approximately 45% of the screen width.

  The signature must not exceed 90% of the screen width. The signature may be reduced, but the following requirements must be met:

  • For flag signatures, the width of the flag symbol in the signature must not be smaller than the width of the flag symbol in the wordmark (see Figure 1)
  • For arms signatures, the width of the arms symbol must not be smaller than the width of the flag symbol in the wordmark (see Figure 2)

  The distance between the signature and the wordmark must be at least equal to the width of the flag symbol in the wordmark.

  The signature and wordmark must be centred as one entity in the last frame.

• 10- to 15-second videos

  • In this section

    • Option 1: Static Canada wordmark
    • Option 2: Stacked corporate signature and static Canada wordmark

  Option 1: Static Canada wordmark

  The wordmark is:

  • the last image in the video
  • centred and covers approximately 60% of the screen width
  • displayed on the screen for at least 1.5 seconds

  The end screen can include one additional message under the wordmark, for example, a website address (see Figure 3). The distance between that message and the wordmark must be at least equal to the width of the flag symbol. The message should be centred, and the character height should be approximately 20% of the wordmark height.

  Including the musical signature during display of the wordmark is optional.

  Figure 3. Example of end screen showing placement of additional message under Canada wordmark

  

  Option 2: Stacked corporate signature and static Canada wordmark

  The corporate signature is displayed above the wordmark in the last frame.

  The wordmark covers approximately 45% of the screen width.

  The signature must not exceed 90% of the screen width. The signature may be reduced, but the following requirements must be met:

  • For flag signatures, the width of the flag symbol in the signature must not be smaller than the width of the flag symbol in the Canada wordmark (see Figure 1)
  • For arms signatures, the width of the arms symbol must not be smaller than the width of the flag symbol in the Canada wordmark (see Figure 2)

  The distance between the signature and the wordmark must be at least equal to the width of the flag symbol in the wordmark.

  The signature and wordmark must be centred as one entity in the last frame.

• Videos shorter than 10 seconds

  • In this section

    • Option 1: Static Canada wordmark
    • Option 2: Stacked corporate signature and static Canada wordmark

  Option 1: Static Canada wordmark

  The wordmark is:

  • the last image in the video
  • centred and covers approximately 60% of the width of the screen
  • displayed on the screen for at least 1 second

  The end screen can include one additional message under the wordmark, for example, a website address (see Figure 3). The distance between that message and the wordmark must be at least equal to the width of the flag symbol. The message should be centred, and the character height should be approximately 20% of the wordmark height.

  Option 2: Stacked corporate signature and static Canada wordmark

  The corporate signature is displayed above the wordmark in the last frame.

  The wordmark covers approximately 45% of the screen width.

  The signature must not exceed 90% of the screen width. The signature may be reduced, but the following requirements must be met:

  • For flag signatures, the width of the flag symbol in the signature must not be smaller than the width of the flag symbol in the wordmark (see Figure 1)
  • For arms signatures, the width of the arms symbol must not be smaller than the width of the flag symbol in the wordmark (see Figure 2)

  The distance between the signature and the wordmark must be at least equal to the width of the flag symbol in the wordmark.

  The signature and wordmark must be centred as one entity in the last frame.

• Videos that do not require the Canada wordmark or corporate signature

  The following videos do not require the use of the Canada wordmark or corporate signature:

  • videos that are displayed on closed‑circuit screens that have a border or wrapper that already includes the wordmark and corporate signature (for example, screens in Government of Canada buildings)
  • unedited, B-roll video (for example, event footage)
• Sample gallery

  See the gallery for examples of how the official symbols can be applied to videos:

  • End screen for a 10- to 15-second video

    End screen for a 10- to 15-second video that includes the static Canada wordmark in its standard colours on a white background

  • End screen for a 10- to 15-second video (with musical signature)

    End screen for a 10- to 15-second video that includes the static Canada wordmark in its standard colours on a white background, and the musical signature

  • End of a video that is 25 seconds or longer (with musical signature)

    End of a video that is 25 seconds or longer. It includes a corporate signature and the static Canada wordmark, in their standard colours on a white background, and the musical signature

  Stacked corporate signature and static Canada wordmark in videos
  Stacked arms signature and static Canada wordmark in a video product

Supporting tools

• Directive on the Management of Communications
• Procedures for Publishing
• Publishing requirements
• Federal identity glossary