Awards: Design Standard for the Federal Identity Program
The official symbols must be applied to official Government of Canada awards given to employees.
See Core elements and How to present the official symbols for details about colour, sizing, and other aspects of using the symbols.
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Long-service awards
Long‑service awards are given to employees to mark milestones in their years of service with the Government of Canada.
For long‑service awards:
- the Canada wordmark and corporate signature must be applied
- the arms of Canada may be used on awards given on behalf of a minister, the Prime Minister or the Clerk of the Privy Council
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Departmental awards and other forms of recognition
Official departmental awards and other forms of recognition include certificates, trophies and medallions that are given to individuals and groups.
The Canada wordmark and the corporate signature must be applied on departmental awards. Positioning of the Canada wordmark and the corporate signature is at the discretion of the department. If space is limited, the Canada wordmark or the corporate signature can be used alone.
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Gifts that accompany awards
The Canada wordmark and the corporate signature must not appear on gifts such as jewellery, clothing, artwork or housewares that accompany awards.
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Category | Products |
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Ads | Search engine marketing (SEM) ads, paid advertising, static ads, video ads, animated ads, audio ads |
Awards | Long service awards, departmental awards, certificates |
Exhibits and events | Roll-up banners, backdrops, podium signs, press conferences, live-streamed events, participating or attending an event |
Mobile applications | App icons, launch screens, post-launch screens, app stores |
Motion graphics | Animated text or images, animated effects |
Partnering (technical specifications) | Federal contributions, fair acknowledgement, sponsoring arrangements |
Personnel identification | Department-issued clothing, ID cards |
Podcasts | Cover art, artwork for individual episodes, podcast listings and descriptions |
Printable products and static graphics | Publications, posters, infographics, presentations, graphics shared on social media, images |
Promotional items | Novelties, mementoes |
Signage (technical specifications) | Primary signs, operational signs, project signs, tactile signs |
Social media | Avatars, text identifiers, official social media accounts, icons |
Stationery (technical specifications) | Letterhead, envelopes, business cards |
Text messages | Text messages sent by or on behalf of the Government of Canada, emergency alerts |
Vehicles (technical specifications) | Markings on ground, air, marine vehicles |
Videos | Films, audio-visual, multi-media presentations and productions |
Websites | Public-facing websites, internal sites, intranets, extranets, password-protected sites, web applications |
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